About Me

Strategic creative leader with 15+ years of experience shaping brand identity, art direction, and content strategy in global retail and fashion. Proven track record of directing in-house creative organizations across styling, photography, video, copy, and design to deliver culturally relevant, customer-centric, and business-driven storytelling. Skilled at balancing creative innovation with operational rigor, managing large-scale budgets and resources, and building high-performing teams. Adept at developing 360° brand campaigns, elevating digital/e-commerce experiences, and aligning creative with marketing and merchandising priorities.

CORE COMPETENCIES

• Creative Leadership & Strategy – 360° campaign direction, content strategy, trend forecasting, cross-functional alignment
• Art Direction & Content Creation – E-commerce, editorial, social, video, casting, copy refinement, visual storytelling
• Operational Management – Budget oversight, workflow design, studio launch and process improvements, resource allocation
• Team Leadership & Mentorship – Building and leading diverse creative teams, performance management, training and coaching
• Fashion & Styling Expertise – Menswear, womenswear, lingerie, swim, suiting, plus-size, custom tailoring and garment construction
• Tools & Technical Proficiency – Adobe Creative Suite (Photoshop, InDesign, Illustrator), G-Suite, Microsoft Office, CMS with light HTML/CSS, Keynote